More and more people these days want easy ways to lose weight – and FAST. We want bodies that are sexy, slim, well-defined, and muscular but are we willing to give the effort, time, or hard work needed to achieve it? No.

This overwhelming demand for miracle cures is exactly what’s fueling the scams that many diet and weight loss companies are perpetuating.

Notice their marketing ploys:

“Simply peel and stick to burn fat and lose weight!” (ad selling diet patches)

“Lose weight in just 4 minutes a day!” (ad selling a “revolutionary” – and way overpriced – exercise machine)

“Forget about long, difficult exercises! We have a range of treatments and surgeries to make you lose weight…”

“Take this pill, go to bed… wake up skinny! It’s magic!”

What did you notice about them?

Because weight loss is an emotional issue for many, it’s not surprising that many people fall for these scams.

Marketers and salespeople may regard it as just business, but surely you deserve to be told what you’re buying can really do and cannot do.

Don’t fall for these tricks again. Here are just 3 things (there are many others!) that shrewd marketers don’t tell you amidst all the sales hype.

1. “Weight loss” is not necessarily beneficial.

Many of these quick-fix weight loss “solutions” like slimming teas, cellulite creams, body wraps, etc. only make you lose bodily fluids.

Losing water changes nothing about how much body fat you have. Remember that your body is 75% water. It’s sick that their strategy for making you lose weight is by dehydrating you.

This is their idea of an easy way to lose weight fast?

You might as well have both of your legs amputated – you’ll definitely lose weight instantly and permanently – and that’s a guarantee!

2. Starvation or an extreme low-calorie diet will not necessarily make you lose fat.

Suppressing your appetite is how some quick fix solutions work. Suppressing your appetite means you’ll be on a low calorie diet, but this method is flawed because ultimately an extremely low-calorie diet makes your body hoard fat.

When you starve yourself, you may lose weight at the start due to the big calorie deficit, but eventually your body thinks it’s starving to death so it switches to survival mode. When this happens, it burns off your muscles for fuel, conserves energy by decreasing your metabolism and – horror of horrors – keeps your body fat.

Is that what you really want?

3. The effects are not permanent.

Of course, when you DO lose weight through bogus means and by using ineffective products, in order to keep losing weight you’re made to think you have to keep consuming their products. And that’s exactly what marketers and vendors are training you to do: to keep buying their stuff!

Considering this reason alone, you may want to ask yourself if it’s really worth it.

Conclusion

Don’t aim to ‘lose weight’ – lose fat instead, and lose it using safe and permanent means.

When it comes to fat loss, there are only 3 things that work effectively, inexpensively and healthily: proper nutrition, regular exercise, and a positive attitude or mindset.

The results using these proven and tested methods may come slower, but the fat loss will be steady and permanent.

The truth is that there are no magical and miraculous solutions that can instantly give us the body we want. If there are, then why is obesity a continuously growing problem?

Recommendation

The best way to ensure you don’t fall for such shenanigans is to educate yourself about how to eat well and exercise properly to achieve your own fat loss goals.

Tom Venuto’s Burn the Fat Feed the Muscle program is the best one I’ve found about fat-burning and body sculpting

Burn the Fat Feed the Muscle is touted as the “Fat Loss Bible” because no other book covers the confusing subject of fat loss as comprehensively.